Those in the trade often discuss the benefits of free trade agreements (FTA) - from the duty savings to preferential market access. However, actually securing the promised benefits for FTAs is not always straightforward. Many companies do not know where to start, and as the numbers of agreements keeps increasing, many do not know which FTAs are the right ones for their business. Getting started might seem like a daunting prospect; but if you take a step back and simplify your approach, you can put the right building blocks in place for a manageable FTA programme.

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